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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q14-Q19):

NEW QUESTION # 14
Which file formats are supported by storage application source types in SAP Customer Data Platform? Note: There are 2 correct answers to this question.

A. Microsoft Excel (XLSX)
B. eXtensible Markup Language (XML)
C. Comma-separated values (CSV)
D. JavaScript Object Notation (JSON)

Answer: C,D

Explanation:
The SAP Customer Data Platform supports CSV and JSON file formats for storage application source types. This is indicated by the configuration options available for cloud storage applications like AWS S3, where the platform allows the ingestion of files and specifies CSV and JSON as the supported file formats for reading and writing data. Reference = SAP Help Portal on Cloud Storage Applications, SAP Help Portal on AWS S3

NEW QUESTION # 15
What kinds of prediction can you select for a predictive indicator? Note: There are 2 correct answers to this question.

A. Customer volume
B. Customer churn
C. Customer order value
D. Customer lifetime value

Answer: B,D

Explanation:
Within the SAP Customer Data Platform, predictive indicators are designed to make predictions based on customer profile or group and activity data. Specifically, you can select predictions for Customer lifetime value (CLV) and Customer churn. The CLV prediction is about forecasting the potential revenue a customer will generate over their lifetime, while the churn prediction estimates the likelihood of a customer ceasing to use a company's services or products1.
Reference = This information is derived from the SAP Help Portal documentation, which details the types of predictions you can configure for predictive indicators within the SAP Customer Data Platform, including churn probabilities for profiles and groups, as well as customer lifetime value for profiles and groups1.

NEW QUESTION # 16
What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.

A. Accessibility and discoverability
B. Customer identification
C. Unified customer data
D. Real-time data processing

Answer: C,D

Explanation:
The SAP Customer Data Platform is distinguished by its ability to unify customer data from various sources into a single customer profile, which is a capability not typically found in CRMs or data warehouses. This unification allows for a comprehensive view of the customer and enables real-time data processing, providing insights into customer behaviors as they occur. These capabilities are essential for delivering personalized customer engagements and are a significant differentiation from other platforms that may not support real-time processing or may only handle structured data without the ability to unify it.
Reference = The information is based on the features highlighted in the SAP Customer Data Platform documents, which emphasize the importance of unifying customer data and the platform's real-time data processing capabilities12345.

NEW QUESTION # 17
You need to perform a quick ingestion test to evaluate your configuration. What is the simplest recommended way of doing this?

A. By ingesting a JSON file using an FTP server
B. By firing the action via a Postman call
C. By firing the event via a Postman call
D. By using the Event Playground

Answer: D

Explanation:
The simplest recommended way to perform a quick ingestion test to evaluate your configuration is by using the Event Playground. The Event Playground allows you to easily test application events, actions, and CX flows by ingesting a test event with test values you provide via a dedicated form. The submitted test data runs through the entire CDP flow, which is then displayed in the playground as a visualization of that flow and its results. It helps identify errors in the different steps: ingestion, schema mapping, identity resolution, CX flow steps, CX flow actions, providing transparency and confidence in the flow of data1.
Reference =
SAP Help Portal: Event Playground1.

NEW QUESTION # 18
Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.

A. Action
B. Event
C. Segment
D. Profile attribute
E. Indicator

Answer: C,D,E

Explanation:
In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. Reference = Audiences | SAP Help Portal, Creating Audiences - SAP Learning

NEW QUESTION # 19
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